BEAUTEA
Re-branding Project
BEAUTEA, a famous cold-pressed, organic juice brand sold in high-end markets such as The Emporium, Paragon and the Mall’s superstores, Tops supermarket and villa market. The goal of the project is to upgrade the brand image to a premium position. BEAUTEA is re-design from their main message to their visual language in order to make BEAUTEA stand out in the crowded, highly competitive juice market.
The name of the brand reflects their beliefs that all women are beautiful. Beauty comes in different shapes, sizes, colour and heritage. Lives and changes all women create composed of the moments that draw upon their strength and consume them with remarkable and intoxicating experience of being alive.
As today ’s market is full of beauty products, be it skincare, diet supplement or detox juice. I realised that the large majority of women fail to find themselves beautiful. Therefore, by re-designing BEAUTEA, I would like to encourage women to find beauty within themselves. New BEAUTEA aim to bring the most delicious juice. Just pure juice that will not effect body in any way. Beauty is happiness.
Color palette of the brand is inspired by nature. Soft color of pastel green is aimed toward women. A mix of white and beige colors makes the brand ’s simple-themed identity even more intriguing. Honesty of the brand is represent through big font sizes. All texts are easily readable.
One of the important support element is the ‘B’. Different forms of alphabet B are realisation of the brand ’s philosophy. They are used to create pattern that resemble lace net.
